PROJECT: Khalilah - Be Legendary

CLIENT: Camper & Nicholsons International

BRIEF: To create a film showcasing the unique superyacht lifestyle for an owner or a charter guest. To concentrate less on the actual yacht, and emphasise that life aboard is fun and relaxing. A place where guests can chill out in a unique environment. 

CHALLENGE: The biggest challenge was to achieve the brief with only one model. We also wanted to move away from the often static use of a single person onboard.

CREATIVE STRATEGYTo overcome the challenge we focused on two elements. One: the music. We chose a powerful track that is unconventional for this industry. It commands attention. Two: we had the model work with the camera as if she was looking at another guest, and enjoying the company. The viewers feel involved in the film, like they are present with her. This instantly helps engage the audience. 

OUTCOME: Film: A flirty and fun film that appeals to the lifestyle of being aboard a superyacht. For our client this film is a great success with over 100,000 views across four social media channels and the website within the first month. Photos: Over 300 lifestyle photos were produced for the client. These are being used throughout their communication strategy.  

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PROJECT: Yalikavak Marina

ONE MARINA WITH SO MUCH TO SHOOT

CLIENT: Palmarina, Bodrum Turkey. (Recently changed to Yalikavak Marina)

BRIEF: The objective was to create video and photo content to help communicate the experience superyacht owners can enjoy while staying at the marina. To achieve this, we needed to show a couple experiencing the benefits of the marina’s location, guest amenities, and attractions. The results would be for use across digital, print and social media platforms.

CHALLENGE: This marina has a plethora of amenities. There are 620 berths, a beach hotel, a boutique hotel and eight restaurants and bars. There is also a mall with 102 shops, a museum and gallery, nightclub, morning health clubs a gym and a spa. Not only that, there is a lot to do in the surrounding area. So, the challenge was how to incorporate so many locations and elements into one shoot. It required a huge amount of pre-production planning including model selection, storyline development, and developing a shoot sequence. Palmarina had many guests and staff at each location so we had to ensure that we only had the right people in the shot and did not disturb the guests.

CREATIVE STRATEGY: We worked with the client to develop a story involving a romantic couple. The story was to showcase the marina’s resort lifestyle in an interesting and engaging way. There were so many elements to incorporate and we needed to be mindful of keeping the audience's attention. For this reason, we aimed to only give a taste of each location. The shots needed to convey the experience of Palmarina, be artistic and captivate the audience.

OUTCOME: Film: The film shows three days in Palmarina condensed into four minutes. The film is ideal for web and reception use. We also produced numerous short films for their social strategy.

Photos: The client received over 350 photos of the location and the couple enjoying the services provided.

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