superyacht marketing

PROJECT: Superyacht MY VICTORIOUS

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SUPERYACHT MY VICTORIOUS. Bodrum, Turkey

A beautiful end to a long 14 year journey.

If yachts could talk the 85m superyacht VICTORIOUS would have a tale to tell.  At times she must have wondered if anyone loved her, having been abandoned, moved, tinkered with, and moved again across three continents over 14 years.

Thankfully the journey was worth it with the finished yacht now a beautiful example of what dedicated and skilled craftsmen and woman can create.  The yacht can now stand proud whether it’s Cannes, Monaco, Bodrum or anywhere the owners want to go.

We were asked by the Turkish shipyard responsible for completing the yacht - AKYACHT - to create a collection of photos and films that were primarily tasked with showing off the lifestyle guests can enjoy.  With the yacht having been created with family life front and centre, it was no surprise that targeting families was uppermost in the client’s mind. But at the same time the results needed to appeal to an adults only crowd.

So, we worked with the client to develop a story that would concentrate on how the superyacht VICTORIOUS experience delivered three key components - adult fun, family fun and showcasing the yacht.  Trying to merge and tell two different stories in one shoot can be tricky because time and budget restrictions can often be a limiting factor. 

We learnt the owner of the yacht also owned the Formula One track in Istanbul along with a vast collection of stunning cars, he also had access to a helicopter - something not easy to come by in Turkey.  So, a plan was hatched to bring the cars and helicopter into the story by having an arrival scene split in to two - adults only by car and helicopter and family by tender.

The friends then all come together on VICTORIOUS to enjoy a mix of kids only, family only and adults only time.  Trying to choreograph a group, including small children, is not an easy task considering the short amount of time we have on shoots.  However, when you start with a yacht that offers so many experiences combined with the knowledge we have gained from 100’s of similar shoots the task is achievable.

To view more VICTORIOUS photos please go here.

All Images and Film are copyright to AKYACHT and Breed Media

• Builder: AKYACHT

• Interior Designer: H2 Yacht Design

• Exterior Designer: Michael Leach Design

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PROJECT: Volpini 2

CLIENT: Amels

BRIEF: To create two films and two photo shoots. One for the European market, and one for the Asian market, featuring three generations of family enjoying life onboard Volpini 2.

CREATIVE STRATEGY:  What brings families together more than a child’s birthday?  Rather than try and show every aspect of life onboard Volpini 2 we decided to build a story around a grandchild’s birthday.  This allowed us to set up scenes involving the family members individually, as couples, and as a group, all centred around a fun and enjoyable day.  This multi scene, multi scenario approach gave us the flexibility to illustrate:

1.     How families can come together on board to enjoy each other’s company as well as find those more personal quieter moments

2.     Different areas of the yacht enjoyed in a real-life way

CHALLENGES AND SOLUTIONS: We had three days to shoot two stories as well as two full lifestyle photo shoots with extended families (12 models in total) from different cultures. This meant the logistics had to be kept as simple as possible. Throw in a day of rain and the challenges kept coming.  However, because we had done the preplanning and decided on the simple birthday theme, we were able to focus on this core story driver regardless of the weather or cultural differences.  A birthday is a multi-cultural celebration and something everyone has experience of, and this made it easier for the models and team to build the shoot around.  In addition, we needed time to capture numerous onboard areas to showcase the beauty of the finished yacht.  Time was gained by a bit of smart thinking by the client to use aerials from an earlier shoot of the yacht off the coast of Capri.

OUTCOME:  Two films of approx. 3mins, numerous social media films and a full set of photos.

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